The ads that will make you look twice.

What does it take to make a good ad? If it’s an ad on bill board or a side of a bus, in most cases you have only a moment, a fraction of a second, to make an impression. I read somewhere that the actual number is somewhere close to 0.4 seconds. So, how do you make a sales pitch in under half a second? Well you cant, what you really have to do is capture your customers attention and make them look again. Which brings us to the next point. What will make them look again? What will sell them? Well, we all know that sex sells. So what do you get when you combine the two?

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