When To Call

“Wisdom is merely knowing what to do next”

Telephone is a very important time saving tool. But just like any other tool its usefulness depends upon on how effectively you use it.

Sometimes we may be playing ‘ping-pong’ on phones. We may be spending more time in making a call than talking to the person called.

Some tips may be useful in this regard:-

Place telephone calls at a time when you are most likely to get the call connected.

Find out the peak hours and the lean hours.

Determine whether the caller will be in his seat before placing the call.

Accumulate the telephone calls and try to have a time when you could place all the calls.

Have a specific time zone, say between 11:00am to 12:00pm OR 3:00pm to 4:00pm, to place your calls instead of telephoning throughout the day.

Business development and sales team should understand the above. As you are calling everyday, analyze the results, in which part of the day your success rate is high – during the morning hours or post lunch? It will be a good idea to specifically note down the frequently called persons and notice when they are likely to be available. As you analyze your data please schedule your calling hours accordingly and get maximum results rather than calling through out the day.

However, treat exceptions as exceptions.
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