Sarah Jessica Parker smiled through the pain of slipping on those stilettos for the launch of her newest fragrance, Covet, at Macy's in NYC today. We're definitely checking out the new scent that Sarah has worked so hard to perfect, but if you need a little more coaxing to pique your interest, check out the commercial for Covet starring SJP herself. In the meantime, we'll sit back and covet her perfectly toned arms as she poses pretty with her new perfume.