BREAST Cancer Awareness Month

What to do and wear this October to help beat breast cancer

In 1992 Evelyn Lauder launched Breast Cancer Awareness Month in an effort to beat the deadly disease that affects so many people worldwide. A lot has been achieved, but there is still work to do and the campaign is going strong, with celebs like Elizabeth Hurley, Estée Lauder brands and breast cancer charities joining forces to battle the disease. More than 44,000 cases of breast cancer are diagnosed each year and one in nine women will develop breast cancer during their lifetime – sobering facts, but the news isn’t all bad – early diagnosis and new developments in treatment have led to a 20% fall in mortality rates (Breast Cancer Care data 1995 - 2004). There’s lots you can do to get involved in raising funds and awareness this month, from the very simple (pick up the legendary pink ribbon in charity shops nationwide) to throwing your own Pink Party. Here’s our pick of what to do and wear…

Chic Trinkets
Quirky jewellery brand Lola Rose has created an exclusive collection of pendants and bracelets, with 20% of every online sale going straight to Breast Cancer Campaign – one of the many charities that participate in Breast Cancer Awareness Month. Halle Berry, Claudia Schiffer and
Angelina Jolie are all fans of Lola Rose’s designs, which use semi precious stones to create cute, unique pieces like these Baby Faceted Tumble bracelets in Rose Quartz and Purple jade (£25). There is also a Small Open Heart pendant in Rose Quartz or Purple Jade (£50) and a Faceted Heart necklace in Rose Quartz (£65) to choose from. Available from and selected retailers nationwide.

Travel In Style
Make your daily commute a little bit more glamorous by slipping your train ticket into one of these designer Travelcard Holders from Breast Cancer Care. Designed by Julien Macdonald and Fearne Cotton, the bright, colourful holders cost just £5 and are a must-have for fashionistas. Julien said of his design, "My travel card holder design was inspired by Breast Cancer Care’s work in providing information and support to anyone affected by breast cancer at any stage of their journey. I hope that this bright and cheery design will lighten up any journey that someone may take!" Julien has also designed a diamante pin (pictured above) which costs £12. The travelcard holders and pin are available from

Bathing Beauties
We couldn’t resist Cancer Research UK’s adorable designer ducks, which cost £4.99 and are
available in the 600 Cancer Research UK shops with all proceeds going towards research into beating cancer. Lulu Guiness said of her tattoo-inspired ‘Soapstar’ duck, “I wanted to design Soapstar to help raise awareness of breast cancer and what can be done to reduce your risk. It’s a really unique design and will be the perfect fashion accessory for any bathroom.” Tracey Boyd gave her ‘Boydie’ rubber duck a pretty Polka Peony print. She said, “Cancer is a terrible disease, so when Cancer Research UK asked me to get involved in designing one of the ducks for Breast Cancer Awareness Month, I jumped at the chance.” A-listers like Nicole Kidman, Madonna and Scarlett Johansson have already snapped up the limited edition ducks, so make sure you get yours before they all go!
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